On this episode I chat with Ross about purpose and his passion for people and his work.

Why should anyone care about what your company does? With a wealth of choice and information available at the click of a button, what puts you ahead of anyone else? 90% of companies fall into the trap of talking about themselves too much and not talking about the value they create in their target market’s lives. There's a good chance you've done it, too.  You need to be able to effectively and consistently communicate the difference your company makes in the world and the lives of its customers in a way that makes people care enough to take action.

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